Sunday, September 28, 2014

Selling Mesotherapy to Your Clients

Mesotherapy is given the name simply because it is defined as a treatment that stimulates the mesoderm, the cutaneous layer beneath the skin, to help your client acquire anti-aging benefits such as the tightening of skin, removal of wrinkles and rejuvenation of the complexion.  It also stimulates the production of collagen beneath your skin as well as stimulates your metabolism so that waste products are removed from troubled cells quickly.

However, these can be difficult concepts to explain to your client who is likely more familiar with procedures such as plastic surgery or Botox. After you are trained in injection therapy, it is partly your task as a healer to explain why, in some cases, mesotherapy might be a safer and even more effective alternative.

When your patient asks about mesotherapy versus cosmetic surgery…

This is common because most people only know of the procedures that have been around sixty years or so including face lifts, tummy tucks, breast implants and tummy tucks. It is up to you to present the mesotherapy option to your client and explain why non-invasive procedures like cosmetic injectibles and mesotherapy are a bit healthier for them and sometimes just as effective.  One thing to absolutely mention is how the recovery time for mesotherapy is often less then a day, but plastic surgery can lay you up for weeks in the hospital, especially if it does not go well.

When your patient asks about mesotherapy versus Botox …

You cannot blame your patient for identifying injectible cosmetic procedures with Botox as that is all they have advertised widely as an injectable anti-aging solution for the past thirty years. Take the time to sit your patient down and explain what hyaluronic acid and how it is a more wholesome treatment than Botox which is derived from the botulism toxin.

Melasma - a treatable
form of discoloration
When consulting with a client or patient about cosmetic treatments sure to mention the following procedures that are now associated with mesotherapy including –

Body contouring that uses mesotherapy to help sculpt the abdomen, legs, flabby arms, back, thighs or anywhere else where fat is a problem.

Facial discoloration, such as dark circles or changes in pigment due to sun damage can also be addressed using mesotherapy

Facial rejuvenation that can address fine lines, frown lines and sagging chin or neck.

Hair restoration as mesotherapy can stimulate circulation on the scalp and the nutrients are delivered straight to the scalp stimulate hair growth.

Compared to the other options, mesotherapy is safer, less painful and time consuming and poses less risk of the health in general.

For more information about The Pinewood Institute for the Advancement of Natural Medicine courses including course outlines, detailed descriptions of courses and information about upcoming training sessions, please go www.pinewoodinstitute.com.  You can also send us an email using our email form at http://pinewoodinstitute.com/contact.aspx or call us at 416-656-8100. If you prefer to fax the number is 416-656-8107.




Sunday, September 21, 2014

The Chemistry Behind Essential Oil Healing


There is science and chemistry behind how essential oils heal the skin and that is why I have included them in my line of organic  skin care. When you work with essential oils to heal you are basically working with chemistry.

The first thing to understand is that essential oils are not the same as perfumes.[i] They are made from array of naturally occurring constituents like oxides, alcohols, phenols, esters and aldehydes.  Each of these types of ingredients has their own healing properties and can be antibacterial or anti-viral as well.  There is some complex chemistry behind how oils will heal and how effective the healing occurs is might depend on the quality of the plant used and the method of distillation.

The actual chemistry behind how it heals is very complex but here is a bit of a crash course in how the healing constituents perform their healing miracles.

Essential Oil Composition

Like anything that exists, essential oils are made of elements.  Primarily they are made up of Carbon, Hydrogen and Oxygen. The secondary element are Potassium, Sodium, Calcium, Magnesium, Phosphorus and Chlorine with traces of Iron, Zinc, Selenium, Iodine Bromine and Flourine.[ii]

The oil composition is made of two family compound groups – Hydrocarbons and Oxgyenated.  These two groups, the first oxygenated and the other not are the healing constituents in the oils.

The Hydrocarbons formed are:
Monoterpenes
Sesquiterpenes
Diterpenes

The oxygenated compounds are grouped as:
Esters
Aldehydes
Ketones
Alcohols
Phenols
Oxides

In each and every essential oil there are complex relationships formed between all of these constituents. The way these essential oils act together determines how they will go about healing.

Here is a breakdown of the healing constituents in oils and what each is responsible for doing in order to help you heal emotionally, psychologically and physically.[iii]

Phenols - Phenols are compounds that clear the way for other types of healing compounds in an oil blend that make sure that their healing messages reach the brain.  Examples of oils that contain a lot of phenols are Pine, Marjoram and Oregano.[iv]

Ketones – Ketones also clear message pathways to the brain so that oils with other healing constituents can be effective; they have a purgative effect. [v]Examples of oils that are heaving in Ketones are Rosemary, Thyme and Hyssop.

Sesquiterpines – These are the “fixing molecules” [vi]that amplify the effects of small light molecules so they can meet their target to the brain; they also work to erase old patterns and information from cellular memory to create a clean slate for healing. Examples of oil that are loaded with them include Cedarwood, Sandalwood and Myrrh.

Diterpenes – These are heavy molecules that help fix other constituents in essential oils that can help clear cellular memory. This type of molecule is very rare in an essential oil[vii] but it is found in Clary Sage, which is used extensively for healing mood and emotional disorders.

Monoterpenes – These oil constituents provide coherence and balance to the other compounds in the oil, unifying and organizing the healing effect.[viii] They help provide correct information to cells that may have incorrect information and causing disease and imbalance. Examples of oils that have a lot of montoerpenes are Tangerines, Grapefruit and Frankincense.

Alcohols – These are non- irritating therapeutic components [ix]that are gentle and mild and give the oil a pleasant odour. This triggers the brain to continue to smell the odor and thereby absorb the healing molecules in the oil or oil blend. Examples of oils that are high in alcohols are Rose, Geranium and Lavender.

Acids – Rarely found in essential oils they cause a reaction with other compounds[x] usually as a benefit.  An example of an essential oil with many acids is Cinnamon.

Esters – Esters are created when alcohols and acids react with each other to create a tempting pleasant aroma.[xi] This tempts you to inhale so you can enjoy the benefits of other healing constituents in oil blends. Examples of oils with pleasant fragrant esters are Petitgrain, Neroli and Orange.

Aldehydes – These are components in every oil that create powerful aroma.  Essential oils with a lot of aldehydes are used often in the fragrance and perfume industry. Examples of these oils include Lemongrass, Melissa and Lemon.

Oxides – These are compounds in terpenes, alcohols and ketones that have oxidized to create a powerful effect. [xii] Usually they are found in oils that tare good for the respiratory system. [xiii]Examples include Eucalyptus, Ravensara and Naiaouli.

How the essential compounds intricately work together to produce an effect is not completely comprehended at this time even though pharmaceutical and cosmetic companies have been researching the effects of essential oils for years. It has been determined that chemists have so far identified more than 3,000 aromatic compounds and more are always be discovered.[xiv]




[i] Essential Oil or Fragrance Oil, A World of Plenty, http://www.aworldofplenty.com/EOFODifferences.html. Retrieved September 14, 3:00 pm.
[ii] Essential Oil Chemistry of Our BioSpiritual Allies. http://www.biospiritual-energy-healing.com/essential-oil-chemistry.html, September 15 2014, 2:00 pm.
[iii] Linda Smith, Key Chemical Compounds In Essential Oils and Their Effects. Essential Oils for Physical Health and Well- Being Course Healing Chart Handout. 2007.
[iv] Linda Smith, handout.
[v] Linda Smith, handout.
[vi] Linda Smith, handout.
[vii] Linda Smith, handout.
[viii] Linda Smith, handout.
[ix] Linda Smith, handout.
[x] Linda Smith, handout.
[xi] Linda Smith, handout.
[xii] Linda Smith, handout.
[xiii] Linda Smith, handout.
[xiv] Bio-Spiritual Energy Healing. Retrieved September 14,2014, 9:55 pm.


For more information about The Pinewood Institute for the Advancement of Natural Medicine courses including course outlines, detailed descriptions of courses and information about upcoming training sessions, please go www.pinewoodinstitute.com.  You can also send us an email using our email form at http://pinewoodinstitute.com/contact.aspx or call us at 416-656-8100. If you prefer to fax the number is 416-656-8107.

Sunday, September 14, 2014

Launch Your New Cosmetic Injectible Practice With A Plan!

Once you have your training in the practical side of administering mesotherapy or cosmetic injections there comes the very real issue of getting your cosmetic business off the ground. In both the virtual and “real life” courses that are taught at Pinewood, the concept of having a business plan is touched on.

Business Does Not Run On Optimism

You may have been reading your Napoleon Hill, books about marketing and books about the power of persuasion but all of that may not matter if you are not told how to add these procedures to your business. I am all for confidence and even a touch of arrogance when it comes to being a successful entrepreneur but the minute you think that you “know it all” is the minute that you probably know nothing.

Ultimately, no matter how much you think you know about business or how much experience you have, you cannot run it on optimism. A great attitude is necessary, especially for your staff morale, but you also have to have a business concept that is grounded in economic realities (not hearsay!) and that is not a concept that you have to battle against on a daily basis in order to make it work.

Unfortunately many very intelligent and accomplished individuals turn the operation of their daily business into a daily unprofitable struggle simply because they were too full of wishful thinking to understand what it entailed in the first place!

Do Your Homework

Failure is not a word that should be part of your vocabulary, but be prepared to learn a hard lesson if you are not willing to do a bit of analysis with regards to who is actually attracted to your business currently and who you would like to visit your office more often.  Many practitioners think that they were “too cool for school” to do any homework about their customers, their location and what their business really needs to succeed.  For instance, there is no need to market cosmetic injections to a patient base that is too young for it or to market or preach your anti-aging methods to your clients if there is a dermatologist clinic next door to you selling Botox.

The fact is that many successful corporate types or employees of successful businesses take the leap and go into business for themselves only to find themselves rapidly drowning in a sea of mixed messages from your patients.This is usually because there was no market research done, no real understanding of what adding the cosmetic procedures to the business might mean for your existing clients and for the people you would like to attract to your business as new clients.

Be Prepared to Wear Many Hats

A lot of times, people who have success at one role in one field assume that it can translate to success at anything they try their hand at and this is simply not true. If you are going to be a successful entrepreneur you are going to have to many hats and if you are not prepared to do that then you have to assemble a well-rounded competent team to help you out with what you need to get done.

As an entrepreneur, it is best to let those who are qualified support your strengths, fix your weaknesses, and humbly remain as the executive and orchestrator of the entire business.  A leader who micromanages or does not delegate tasks or tries to master a learning curve that is high above his head is likely due for business failure.

The message here: be confident but be humble to as many entrepreneurs have a lot to learn about their choice of project, themselves and others before they are successful at their new business.

For more information about The Pinewood Institute for the Advancement of Natural Medicine courses including course outlines, detailed descriptions of courses and information about upcoming training sessions and webinars, please go www.pinewoodinstitute.com.  You can also send us an email using our email form at http://pinewoodinstitute.com/contact.aspx or call us at 416-656-8100. If you prefer to fax the number is 416-656-8107.





Sunday, September 7, 2014

Use Social Media to Market Your Mesotherapy and Cosmetic Services



How to Use Social Media SEO
After they have completed their training, many of my students ask me how they get the word out about the new skills they offer. If your practice is not using social media SEO, yet then you are not recognizing a big shift in the way that your cosmetic services and mesotherapy services are being marketed nowadays.  Whether your practice is big or small it is only as good as the “buzz” that is created around it and this especially applies to cosmetic and weight loss treatments because the friends of your patients will want to know how you got them looking and feeling so great.

Furthermore, people tend to gravitate towards cosmetic practictioners that will treat them impersonally (not like they were just another invoice) and more like a valued customer.  This is why it is increasingly important for a cosmetic or naturopathic business to be aware of how to use social media SEO (search engine optimization) to develop a sense of professional familiarity  with their existing customers and potential customers.

Social Media is the New Word Of Mouth
In the old days of small business PR it used to be that information about your business was spread through “word of mouth.”  The term “word of mouse” has been around for more than a decade but is more than a cute cliché.  Today it is important for your business to photographed and talked about on the big social media platforms like Facebook, Twitter and Pinterest.

Is It As Simple As It Sounds?
Using social media as SEO is as simple as creating a profile for yourself on Twitter and then tweeting announcements about your practice. That is the very least you could do promote your business. However, your tweets and profile will get lost in thousands of other tweeters unless you are “branded” with a signature pic, signature URLs and integration with Facebook, Twitter, Flicker and Google.
On Facebook  SEO is even more complex because you can only create a personal page. Your business pages are created from your personal page but you cannot overtly advertise your business on Facebook unless you create separate pages. Even then you can be kicked off Facebook if you are not discreet about promoting yourself. 
The truth is that even if you know how to set up all of the social bookmarking sites that are out there it can take quite a bit of effort to maintain your profiles and pages so that they stay interesting.  In fact, if you create a profile page on FB that is boring, you can actually hurt your related business pages. Fortunately cosmetic procedures such as mesotherapy and dermal fillers are always evolving and there is always exciting news to share with your audience. 

What Kind of Traffic Can You Expect?
After a few weeks of conscientiously making attempts to increase numbers of followers on Twitter or increase the number of Friends or Likes on Facebook many businesses have experienced exponential leaps iin patients phoning or emailing to inquire about an appotintmen.  The more effort that you put into this and the more social networking sites that you have profiles on such as Tumblr, Reddit, Flicker, Facebook, Twitter, Google, mySpace, Pinterest and so forth, the more patients you will attract and the more money you will make.  There is actually no better form of free advertising than viral advertising.

For more information about The Pinewood Institute for the Advancement of Natural Medicine courses including course outlines, detailed descriptions of courses and information about upcoming training sessions, please go www.pinewoodinstitute.com.  You can also send us an email using our email form at http://pinewoodinstitute.com/contact.aspx or call us at 416-656-8100. If you prefer to fax the number is 416-656-8107.