Saturday, October 4, 2014

Delegating Tasks Helps Launch Your New Cosmetic Services

Once you have completed the Pinewood Institute training in mesotherapy and cosmetic injectable, you are going to want to start promoting your business before you launch it. The number of professionals that you are going to bring into this process of is going to depend on what kind of experience and available time you can bring to the table. If you have worked in a particular role for a number of years then you may not need to hire certain types of people to help you promote your new cosmetic services.

That being said, it is also a good idea to learn how to delegate certain tasks and not do everything by yourself. Getting the right people to do jobs they are expert at can make a big difference when it comes to getting results. This can include hiring anyone from marketing experts to web developers.

Typically, experts like these are hired by the project or on a temporary basis. Here is a short list of experts that can possibly help you run your business.

An accountant is there to help you do your taxes, keep your money on track and give you advice when you are over or under budget. Hiring an accountant is advisable if you are not sure how your new services are going to impact the bottom line of your practice.

If you are not great with keeping track of your stock you might want to consider hiring a bookkeeper to keep your business in shape. Hiring a bookkeeper can help you keep track of the new products and supplies that will now have to be kept in order in your office.

Many studies have shown that people are less likely to trust a business that has spelling mistakes or bad grammar in the copy. If you do not have the knack for it, then be sure to hire a writer to help you.

Industry Specific Experts
It can also help to hire an industry specific expert. For instance if you might want to hire a nutritionist to help you research your market, promote your mesotherapy and back up your claims about using mesotherapy for skin tightening.

Publicist or Press Agent
If you are not able to sell yourself then you may have to hire a publicist or press agent to market your business for you. This can be a full time job in itself.

Web Developers
Most new businesses need a great looking functional website.  Your website is like your business card and representative of you so make sure that it looks good. 

Finding experts is incredibly easy. Simply do a search on the Internet for what you need and you will turn up a list of many professionals that can help you.

Keep in mind as well that you can hire experts on a project-by-project basis (for example, to write a brochure or design a website). Places to find professionals that can help you are temporary agencies, online agencies, advertisements and through the recommendations of other practitioners. Often one of your own staff members will have a good recommendation for you, or even one of your own patients may be looking for freelance work.

When it comes to advancing your small business, don’t be afraid to delegate!

For more information about The Pinewood Institute for the Advancement of Natural Medicine courses including course outlines, detailed descriptions of courses and information about upcoming training sessions, please go  You can also send us an email using our email form at or call us at 416-656-8100. If you prefer to fax the number is 416-656-8107.

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