Sunday, December 7, 2014

Posting Articles About Your Services to Get Clients



Once you have trained in your procedures, your challenge now is to write articles that increase your web traffic because it helps raise the popularity of your site. This works well because the article directories are enormous sites that are pre-ranked on Google.  This means that when you post an article in a directory that it has a better chance of reaching the top of the search engines than if you posted it solo on your blog.

 or services you have learned at Pinewood such as mesotherapy or injections,  you could easily end up in the top results of the search engines.


Getting Your Article to the Top of the Search Engines


Online presence means “creating a virtual buzz.” One of the ways to do this is to write twenty articles in twenty in twenty days.  The potential client or patient looking for a service like Botox or mesotherapy may read your article because it is in the top ten suggestions on the Google search page. 


When the surfer clicks on your link they are lead to the article directory. Most article directories will allow you a link to your website at the bottom of the article.  What you cannot do is write articles that are blatant advertisements for your services.

Another drawback is that many article directories also have ads on your page pointing to similar services. To combat this it is a good idea to make your article sound as expert as possible and as if the reader will not find your information anywhere else but on your site.


Where to Post Your Articles


The top five places to post your articles for massive exposure are:

Ezinearticles.com

Goarticles.com

Buzzle.com

Articlesbase.com

Selfgrowth.com


You Are The Expert In Your Neighbourhood


Yet another benefit is that the writing of articles can help establish credibility as a guru or as an expert in your field. Your exposure on the Internet in general is increased and this causes others to see you as an expert. This is what will make them click on your link and to your services. Just make sure that when you are asked for keywords that you put in local terms so that the search engine can find you. For instance, if you  have an office in Westmount, Montreal, and you are looking to attract clients for your mesotherapy practice,  make sure your content is tagged appropriately as in “mesotherapy Westmount, Montreal.”  The more specific you are, the better they will be able to locate you.


Writing articles can increase your web traffic in a viral way. Submitting your articles to the free article sites allows your articles to be picked up by other webmasters for their websites and newsletters. The more your articles are clicked on the more the search engine spiders see these as one way links to your website. This also gives you greater exposure to more readers and helps raise your rankings in the search engines.


When your articles get used on these other websites they must be used with the author bio section un-edited. This means that you can generate one way links to your website, which in turn leads to greater exposure and better rankings in the search. This is a great way to draw patients and clients to a new practice.
 
For more information about The Pinewood Institute for the Advancement of Natural Medicine courses including course outlines, detailed descriptions of courses and information about upcoming training sessions, please go www.pinewoodinstitute.com.  You can also send us an email using our email form at http://pinewoodinstitute.com/contact.aspx or call us at 416-656-8100. If you prefer to fax the number is 416-656-8107.


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